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CIC Lean-Driven Innovation Special Workshop Event

Wednesday, October 2 @ 9:30 am - 4:00 pm

$400 – $500

Event Description


Although lean has found widespread application in manufacturing and services, there have been very few sustained implementations in R&D – and even less in the innovation creation process. Lean startup thinking has energized some areas of application (e.g. software development) but manufacturing innovation has yet to fully embrace lean principals.

Goodyear and many other innovative companies have proven that the benefits of applying lean principals to innovation or R&D can be much higher than what has been accomplished in traditional applications, such as manufacturing and services. Benefits include greater agility, more successful new products, better delivery, and much faster speed to market.

This workshop is designed for leaders and practitioners seeking to work more innovatively. Building on the principles of Lean Product Development and Lean Startups, the program provides a comprehensive framework that helps leaders and organizations figure out what to do and how to do it every day. It will provide approaches to answer the following questions:

  • How to quickly and efficiently execute a competitive Innovation Creation Process
  • How to measure progress to be sure you are getting closer to your goals
  • How to maximize the talent you already have
  • How to discover the truth using simulations, interactions and tangible experiments

It applies to all businesses and services that want to become more innovative.

For group pricing, contact Dick Cole at



Norbert Majerus

Norbert Majerus Consulting

Beginning in 2005, Norbert implemented a principles-based lean product development process at the three global innovation centers of The Goodyear Tire & Rubber Company. For more than a decade he was Goodyear’s lean champion in research and development. Norbert, from the Universitaet des Saarlandes, Saarbruecken, Germany and worked most of the disciplines in the Goodyear innovation centers in Luxembourg and Akron.

In 2016, Norbert published his first book, Lean-Driven Innovation, which received the Shingo Research Award. Also in 2016, with Norbert’s guidance, the Goodyear R&D organization applied for and received the AME Excellence Award.

Norbert has taught workshops and has spoken at many conferences in the United States and other countries. Since retiring from Goodyear in 2017, he continues to share his extensive lean expertise via Norbert Majerus Consulting.


Wednesday, October 2
9:30 am - 4:00 pm
$400 – $500
Event Category:


Optima Associates


McGough Field Office
1826 ½ Buerkle Road
White Bear Lake, MN 55110 United States
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Unlimited available
Lean Product Development Network and Twin Cities Continuous Improvement Consortium Members$400.00
Unlimited available