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Jul 16

OptimaLIVE – Personality Types, Strengths and Productivity: Applying the Integrus Colors Method

Thursday, July 16, 2020 @ 12:00 pm - 1:30 pm


Integrus Colors Method: Skyrocket your Team Collaboration and Productivity

High performance teams enhance organizational collaboration to accelerate the speed at which they learn, communicate and deliver results. Beth Lasseter will present a method that is used globally to understand what drives behavior and decision making in cross-functional organizations. The Integrus Colors Methodology was developed by the Senior VP of Harley Davidson International and was implemented and refined over the course of the last 15 years.

This session will introduce participants to the method and how to apply it to achieve better results in both their lives and businesses.


Beth Lasseter – Savvy Consortium & Optima Associates

Beth Lasseter is the Director of Product Development Management Services for Optima’s Savvy Consortium, which is the collaboration of product development and engineering managers. She also holds a Professional Training License with Integrus Global. Beth’s professional experience includes Savvy Learning Events CoordinatorDirector Consultant for Business Network International, Executive Director and Independent Specialist for LegalShield/IDShield Employee Benefits, Education Program Designer, Teacher & Manager, as well as high end Retail Sales & Management. 

Beth joined the Optima team in late 2019. In her rare spare time, Beth enjoys time with her husband, and their five children, who range in age from 9 to 22. 



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Thursday, July 16, 2020
12:00 pm - 1:30 pm
Event Category:


Optima Associates
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