Loading Events

« All Events

  • This event has passed.
Jul 20

Inside-Out Marketing for Recruitment

Thursday, July 20, 2017 @ 7:30 am - 10:30 am

Free – $39.00

Recruitment, retention and engagement communications strategies have changed significantly in recent years, with current and potential employees in high demand and firmly in the driver’s seat. And they know it. Getting their attention is the first challenge, and it’s a significant one. Keeping their interest is even harder. Pat’s presentation covers the importance of engagement communications planning, a solid employment brand, how to develop and differentiate yours, and shares examples of successful employment brands and communications plans in action. He’ll share exercises for developing simple and effective plans. He’ll also cover how to use marketing strategies to connect with current and potential employees, as well as some key tactics examples for effective engagement.

About your presenter:

Patrick Hopkins, President & CEO

Pat is adamant that positive change requires alignment between an organization’s goals, employees’ understanding of their roles within the brand and well-planned, intentional customer experiences. He leads Imaginasium, which helps manufacturing leaders

​drive profitable growth and change – and to ​achieve their business goals through communication platforms that drive culture, draw customers, and deliver superior customer experiences. Before his 18-year career at Imaginasium, Pat served in roles on both the large corporate side as well as the consultative agency side in communications, advertising, marketing and public relations. He’s been named the Greater Green Bay Chamber’s Business Person of the Year. Pat also actively consults clients and shares best practices with groups like TEC, SHRM and American Marketing Association and Public Relations Society of America chapters.

Who's Attending

9 people are attending Inside-Out Marketing for Recruitment

  • Katelyn Bogenschneider


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Tickets are no longer available


Thursday, July 20, 2017
7:30 am - 10:30 am
Free – $39.00
Event Category:


Optima Associates
1861 Nimitz Drive
DePere, WI 54115 United States
+ Google Map
View Venue Website


Optima Associates
View Organizer Website