Recruitment, retention and engagement communications strategies have changed significantly in recent years, with current and potential employees in high demand and firmly in the driver’s seat. And they know it. Getting their attention is the first challenge, and it’s a significant one. Keeping their interest is even harder. Pat’s presentation covers the importance of engagement communications planning, a solid employment brand, how to develop and differentiate yours, and shares examples of successful employment brands and communications plans in action. He’ll share exercises for developing simple and effective plans. He’ll also cover how to use marketing strategies to connect with current and potential employees, as well as some key tactics examples for effective engagement.
About your presenter:
Patrick Hopkins, President & CEO
Pat is adamant that positive change requires alignment between an organization’s goals, employees’ understanding of their roles within the brand and well-planned, intentional customer experiences. He leads Imaginasium, which helps manufacturing leaders
drive profitable growth and change – and to achieve their business goals through communication platforms that drive culture, draw customers, and deliver superior customer experiences. Before his 18-year career at Imaginasium, Pat served in roles on both the large corporate side as well as the consultative agency side in communications, advertising, marketing and public relations. He’s been named the Greater Green Bay Chamber’s Business Person of the Year. Pat also actively consults clients and shares best practices with groups like TEC, SHRM and American Marketing Association and Public Relations Society of America chapters.
8 people are attending Inside-Out Marketing for Recruitment