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Balancing Innovation Through a Downturn – OptimaLIVE
This workshop will highlight the criticality of considering the long term, as crises can bring both opportunity and change. Research shows that post-recession champions continued to invest in their future through a downturn. A short term only focus left organizations uncompetitive when the new normal arrived. We will discuss how making strategic investments in innovation and marketing, as well as reducing costs selectively can aid your organization through a downturn.
We will cover:
• Types of responses to slowdown
• What is everyone doing? (poll & discussion)
• What’s too defensive and what’s too aggressive?
• Actions to consider now
Michael Tennity is an innovation and new product development expert, and managing consultant with Stage-Gate International, a thought leader on innovation performance. Mike draws on extensive industry experience including stints leading notable innovation operations including Kodak and KI. Also, he pulls from his experience facilitating client engagements of all sizes in a diverse set of industries, to improve their innovation operations and performance.