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Jul 29

OptimaLIVE | How You Personally Impact Your Company’s Culture (Whether You’re Trying to or Not!)

Thursday, July 29, 2021 @ 12:00 pm - 1:00 pm

Free – $39.00

You may be trying to do everything the books tell you about how to be an effective leader. For example, everyone knows that a key leadership role is to promote a vision for the organization. But HOW you do that is important! You may think you are doing an effective job of promoting a vision, when in reality, you may be shooting yourself in the foot.

The focus of this session will be the impact of leadership behavior on organizational culture, based on the research conducted by Human Synergistics Inc., which has found that some ways of leading are much more effective than others.

Join Cathy and Amber for an invigorating discussion on this topic!

Meet your presenters:

Cathy Perme, Perme & Peterson Associates, LLC

Cathy is a change agent with deep experience in whole system change. She has been leading organizations and leadership teams in the process of change for 30 years, from the executive level to the line level. She is a versatile consultant and facilitator and is adept at large group facilitation. She is consistently recognized for leadership, critical thinking, communication, and results.


Cathy is also the author of two books published in 2017 and 2019; contributing chapters in 4 books; and numerous published articles. She has been writing on leadership topics since 1991.

Amber Peterson, Perme & Peterson Associates, LLC

Amber Peterson approaches her work in organizational development with a robust and lively spirit, giving special attention to how organizational culture, professional development, and employee wellness intersect. Amber’s practical experience as a former police officer in Duluth, MN informs her knowledge and expertise in building strong teams, meaningful connections with stakeholders and community members, and a calm, deliberate approach to strategy. She has a reputation as an attentive, considerate, and dedicated professional.

Amber takes pride in her ability to help people make healthy and meaningful change in their organizations and in their lives by facilitating shared experiences and building capacity within individuals and groups. Her research on the connections between officer wellness and organizational culture was published in the International Society for Organizational Development and Change (ISODC) in the fall of 2019.


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Thursday, July 29, 2021
12:00 pm - 1:00 pm
Free – $39.00
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Optima Associates
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