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OptimaLIVE | Lean Product Development – Market Requirements Events

How do we significantly accelerate the transformation of voice-of-customer, market data, and competitive analysis into differentiated product design requirements which maximize customer value, product acceptance, and ultimately profits?

Join us for OptimaLIVE | Lean Product Development – Market Requirements Events (MRE) as we discuss how to identify and prioritize differentiated features that meet and exceed your customer’s needs and beat the competition.  We will discuss the importance of defining market positioning, and ways to identify and prioritize areas of differentiation & parity to development products which compete and win the marketplace.  This event is a proven way to improve project speed and organizational alignment during the front end of development efforts.

Steve Stucky is a Product Development leader with over 30 years of experience in large manufacturing organizations. He has Lean leadership experience having led the transition to Lean Product Development / Agile methods in multiple businesses, shrinking time-to-market cycles from concept to launch, improving project team effectiveness, and increasing revenue & profits from new products.

Steve has led Lean Office Transformation efforts, and has had regional & global leadership responsibilities in Program Management, Product Management, and Strategic Marketing.

Steve is the current President of the MN Chapter of the Product Development & Management Association (PDMA), and leads a consulting practice focused on improving Product Development results for manufacturers using Lean methods.